Event Connect
Event Participant Engagement Platform
One participant. Every Event
Customer journey orchestration for event promoters — a single source of truth for every opt-in and profile, from first awareness through registration and beyond, with real-time BikeReg signals feeding Klaviyo journeys.
The Full Participant Journey
One profile, tracked from first click to next season
Most event directors pick up the story at registration. Journey Signals builds the source of truth earlier — capturing opt-ins and intent signals from awareness and consideration, then carrying that same profile through registration, the event, and back into the next one.
The Problem
Great events. Fragmented participant and engagement data.
You run multiple events a year, each with its own registration page, its own opt-in, its own list. A participant who's done ten of your events looks like ten strangers to your marketing — so every campaign starts with data cleanup from a spreadsheet instead of a profile.
The result: manual list-building before every send, no visibility into who's a repeat participant, and acquisition and re-engagement messages that default to one-size-fits-all.
How it Works
From disconnected registrations to one participant view.
Journey Signals connects BikeReg to a unified customer data foundation, so every registration, opt-in, and engagement signal resolves to a single participant profile — and Klaviyo segments update the moment a participant acts.
Unified participant profile and opt in across every event
Near real-time BikeReg sync
Dynamic, self-updating Klaviyo segments
Lifecycle journeys, not one-off sends
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Every registration across every event you run flows in via API, near real time — no exports, no manual imports before a send.
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Registrations, opt-ins, and engagement resolve to a single participant profile spanning every event and season.
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Segments built on current and past event registrations, behavior, and lifecycle stage update themselves as participants act — not on a static list.
The Solution
The Platform Architecture
One profile for every participant and prospect
Most event teams can see who registered. Few can see who showed interest before registering, or which of their other events someone has joined. The platform brings all of it into one place: Klaviyo holds a single profile for each participant and prospect, across every event you run.
What happens behind the scenes
1. Interest is captured the moment someone signs up.
When a visitor joins your email list on an event website, they go straight into Klaviyo. A profile exists before they ever register, so you can start the conversation early.
2. Emails remember who clicked.
Links in your Klaviyo emails carry a small identifier and campaign tracking. When someone lands on your website or BikeReg, you know who they are and which message brought them there.
3. Google Analytics shows what’s working.
Google Analytics sees activity on both your event websites and BikeReg, so you can tie traffic and registrations back to the campaigns that drove them.
4. Registrations are cleaned up before they reach the profile.
Each BikeReg registration flows into a secure data layer. It matches the person to the profile they already have, so a participant who has done three of your events is recognized as one person. Their email address is verified, then the details move into Klaviyo: valid email, participant profile, event and category registered, paid status, and waiver status.
5. Klaviyo turns the profile into action.
Because everything sits in one place, Klaviyo segments update on their own as people sign up, register, pay, and sign waivers. Your journeys respond to what each person has actually done.
Ozark Foundation
Ozark Foundation runs 35+ outdoor recreation events on BikeReg. Journey Signals built the same Event Participant Engagement Platform described above — unified participant profiles, real-time BikeReg sync, live Klaviyo segments — and the results outperformed Klaviyo's own industry benchmarks for nonprofits.
Results
60.7% average campaign open rate*
9.67% average campaign click rate*
16.3% click-through rate*
0.381% bounce rate*
0% spam report rate*
8 hours/week of manual list-building work eliminated
A single event participant profile now spans 35+ events from the past 3 years, giving Ozark Foundation portfolio-wide visibility into participant interests for the first time
*All results outperformed Klaviyo's own industry benchmarks for nonprofits
Event Experience Audit
We'll review how your BikeReg events, opt-ins, and Klaviyo account are set up today and show you exactly what an Event Participant Engagement Platform would look like for your calendar. No cost, no obligation.
30-minute review of your current setup
Where participants are getting lost between events
What a real-time BikeReg to Klaviyo sync looks like for your calendar