About Us
Journey Signals is a service offering from Endura Systems LLC, focused on helping organizations turn fragmented customer interactions into coordinated, outcome-driven journeys.
We combine deep experience in customer data platforms, marketing technology (martech), marketing automation, and journey orchestration with a pragmatic, business-first mindset.
Leadership
Jim Squires
Founder & Principal, Journey Signals
Jim Squires is a digital experience, customer journey, and ecommerce leader with more than 20 years of experience helping organizations modernize customer engagement and drive measurable business outcomes. He has led enterprise digital transformation initiatives across B2B, B2C, industrial manufacturing, consumer products, and nonprofit organizations—aligning business strategy, customer understanding, and digital capabilities to improve growth, efficiency, and customer satisfaction.
Jim previously served as Vice President of Digital Experience at Copeland, where he led enterprise digital experience strategy, customer journey development, and global platform transformation initiatives. Prior to Copeland, he served as Vice President of Digital Marketing at Emerson, leading global digital marketing, web, and ecommerce transformation efforts across B2B and B2C businesses.
Earlier in his career, Jim held global digital leadership roles at Mars Petcare / Royal Canin and led ecommerce and digital customer experience engagement initiatives for Behr Paint and KILZ. He also founded and operated a digital consultancy serving enterprise and mid-market clients across retail, consumer products, financial services, nonprofit, and travel industries.
Throughout his career, Jim has specialized in:
Customer journey strategy and orchestration
Customer Data Platforms (CDP) and marketing technology (martech)
Digital experience and ecommerce transformation
Personalization and customer engagement
VOC, analytics, and measurement
Organizational alignment and digital operating models
Jim founded Journey Signals to help organizations bridge the gap between business strategy, customer understanding, and the digital capabilities required to deliver connected, personalized customer experiences at scale.
Education & Certifications
MBA, Webster University
BS, Economics, Missouri State University
SAFe Agilist Certified
Google Analytics Certified
Microsoft Certified Solutions Developer (MCSD)
Microsoft SQL Server
Klaviyo Certified
He combines strategic leadership with hands-on strategy and execution experience across customer data management, digital platforms, marketing technology (martech), ecommerce, and customer journey orchestration.